The Chief Press Secretary to the Kwara State governor, Rafiu Ajakaye, has called on the media to adopt a strategic approach in portraying the image of Nigeria to the international community.
During the grand finale of the Correspondents’ Chapel of the Nigeria Union of Journalists (NUJ) press week in Kwara State, Ajakaye emphasized the need for a strategic national rebranding to highlight the positive aspects of the country.
In his keynote address titled, “Role Of The Media In Nigeria’s Soft Power Conundrum,” Ajakaye urged the media to be mindful of the narratives it presents about the country.
While acknowledging the watchdog role of the media in holding the government accountable, he emphasized the importance of striking a balance between patriotism and accountability, cautioning against excessive negative publicity.*
Ajakaye urged the media to contribute to rebuilding Nigeria’s image, stating, “The image we carve for Nigeria sticks as a failed nation.”
Drawing parallels with developed nations that have overcome dark periods in their history, he encouraged a nuanced portrayal that acknowledges challenges while emphasizing progress.
Abdulhakeem Garba, Chairman of the Correspondents’ Chapel, highlighted the media’s role as a soft power in nation-building, recognizing its influence on public opinion, information dissemination, and social, cultural, and political dynamics within nations.
The event aimed to underscore the media’s responsibility in contributing positively to the national narrative.
