Carloha Nigeria, the assembler and franchise holder of Chery vehicles in the country, has partnered with the Federal Road Safety Corps to deepen awareness during the 2025 Ember-Month Safety Campaign.
The FRSC has continued to champion nationwide road safety advocacy, particularly during the ember months when accident rates typically rise, largely due to human factors.
This year’s campaign, themed “Take responsibility for your driving: Stop distracted driving,” highlights the importance of driver behaviour as the primary safeguard against crashes. As part of the collaboration, Carloha Nigeria is supporting the FRSC RS2 Headquarters in Lagos with donations of reflective jackets to enhance officers’ visibility and information-packed flyers for public sensitisation throughout the campaign.
General Manager, Marketing, Carloha, Felix Mahan, said: “Our partnership with the FRSC underscores Carloha and Chery’s commitment to promoting safer roads and encouraging responsible driving habits, especially during the high-traffic end-of-year period.” He noted that while many Chery vehicles come equipped with advanced safety technologies, including driver-assist systems, anti-collision and emergency brake assist, lane departure and distraction warnings and multiple airbags, it remains essential to reinforce a culture of alertness, discipline and personal responsibility among motorists.
Zonal Commanding Officer, RS2 Headquarters, Lagos, Ann Oladayo, expressed appreciation for the company’s support. She said: “We are delighted to have Carloha and Chery partner with us on this year’s Ember-Months campaign. The reflective jackets and flyers will significantly enhance the visibility of our officers during public enlightenment activities and support our efforts to reduce road traffic crashes.” She urged other corporate organisations to emulate Carloha and Chery in backing initiatives that promote safer road use across Nigeria.
The FRSC Ember Months Campaign, held annually from September to December, advocates responsible driving during the busy year-end travel season. Before its introduction, the last quarter of the year often recorded heightened road crashes linked to drivers’ recklessness. The campaign has since played a key role in boosting public awareness and reducing avoidable accidents.
Through this partnership, Carloha and Chery reaffirm their commitment to supporting government-led safety initiatives and contributing to a safer transportation ecosystem across the country.
