United Bank for Africa (UBA) Plc has continued its efforts to reshape access to financial services across Africa through inclusive strategies that combine technology, community empowerment, and partnerships to reach the unbanked and underbanked.
In its latest move, the bank in August 2025 unveiled the Super Savers Season 5 promo, a nine-month campaign themed “Season of Progress,” aimed at deepening Nigeria’s savings culture and promoting financial inclusion. The campaign will run from September 1, 2025, to May 31, 2026, rewarding both new and existing customers while encouraging disciplined savings for goals such as education, home ownership, business ventures, and family needs.
The initiative offers various entry points, including Bumper Accounts requiring a minimum deposit of N5,000 to qualify for monthly draws, with chances increasing through higher deposits. Other eligible products include Individual Savings Accounts with N10,000 monthly deposits over three months, as well as Kiddies, Teens, and NextGen Accounts for young adults. Over N150 million in prizes will be distributed, with more than 1,500 winners expected. Rewards include quarterly star prizes of N1 million for 27 winners, cash prizes ranging from N500,000 to N10,000, monthly airtime, cluster draws, and special categories for Kiddies, Teens, and NextGen savers. Scholarships will be awarded to Kiddies and Teens Account holders, while NextGen Account holders will have a chance to win N15,000 monthly pocket money for a year. Airtime, data, branded items, and a 13th-month bonus for young savers are also part of the package.
UBA has enhanced accessibility with a new digital onboarding platform, allowing customers to open accounts in real-time without visiting branches, broadening access to banking. To ensure credibility, all draws will be conducted live under regulatory oversight, alongside nationwide activations in markets, campuses, and rural communities across Nigeria.
Speaking at the Lagos launch, Group Deputy Managing Director, UBA, Mr. Chukwuma Nweke, highlighted the role of savings in national development, stating: “This campaign is aimed at deepening the savings’ culture among Nigerians. Savings empower families and individuals to take control of their future, whether by securing quality education for their children, acquiring homes, setting up sustainable businesses, or meeting pressing needs at different stages of life.” He added that UBA’s range of savings products is designed to promote financial inclusion, integrate more Nigerians into the formal banking system, and support stronger communities.
Group Head of Retail and Digital Banking, Mr. Shamsideen Fashola, noted that the bank’s five-year journey in incentivising savings reflects its commitment to rewarding customers. He said: “Last year, in commemoration of our 75th anniversary, we launched a special promo where we rewarded thousands of customers with approximately N150 million in prizes. This year’s Season of Progress promotion is even more ambitious in scope and reach which reflects our unwavering commitment to rewarding our loyal customers who have stood by us through the years, but also our strategic focus on attracting new savers to join the ever-growing UBA family.”
A unique feature of the promotion includes reactivating dormant accounts. Holders who fund inactive accounts with N10,000 will qualify for monthly draws of N35,000. Group Head of Marketing and Corporate Communications, Alero Ladipo, stressed that the promo is driven by financial inclusion. She said: “We still have significant ground to cover in empowering Nigerian citizens toward financial independence, and we see this promotion as one of the ways to empower Nigerians, improve their financial independence, and introduce them to the innovative, safe, and secure banking solutions that we at United Bank for Africa provide at the highest standard.”
Beyond the Super Savers promo, UBA has launched additional products to expand access to financial services. Earlier this month, it introduced a Mastercard prepaid card that does not require a traditional bank account. Designed for young adults, gig workers, and low-income earners, the card allows users to top up easily, transact locally and internationally, and manage spending securely. With more than 28.9 million adults in Nigeria still unbanked, the prepaid card addresses a critical gap in financial access.
UBA’s digital transformation continues with platforms such as UBA Mobile Banking, Leo—the AI-powered chatbot, and UBA Connect. The mobile app enables customers to open accounts, transfer funds, and pay bills with multilingual inclusivity. Leo offers 24/7 banking through WhatsApp, Facebook Messenger, and Instagram, appealing to youth and urban dwellers. UBA Connect facilitates cross-border transactions across the bank’s African network, supporting small businesses and traders.
The bank’s agent banking model has further extended services to underserved areas. By engaging local entrepreneurs as agents, UBA has reduced barriers to access, created jobs, and supported rural communities. Thousands of agents are now strategically positioned across remote areas, significantly enhancing financial inclusion.
According to the bank, customers can access more information about the Super Savers Season 5 promo, open qualifying accounts via its branches nationwide, use the digital onboarding platform, or contact UBA’s customer service channels.
