The International Press Institute (IPI) has unveiled a new visual identity marking its most significant rebrand in more than three decades.
The refresh includes a new logo, updated colour palette, modernised typography, and a redesigned website — rolled out across all IPI programmes and platforms.
The new look was first revealed at the closing of the 2025 IPI World Congress and Media Innovation Festival in Vienna. It is designed to modernise IPI’s visual presence and communicate its strategic direction while honouring its 75-year legacy of defending press freedom and supporting independent journalism.
Rooted in the values of conviction, solidarity, trust, and community, the identity reflects the principles that have guided the IPI global network since its founding in 1950.
As documented through the organisation’s #IPI75 archival research project, the IPI logo has evolved many times over seven decades — appearing on the monthly printed IPI Report (1952–2005), books, conference programmes, and the organisation’s first website, launched in 1998. Through each iteration, the logo has remained a symbol of IPI’s commitment to its mission.
IPI Executive Director Scott Griffen said the rebrand is both a celebration of the organisation’s history and a signal of its forward focus. “Our new visual identity builds on IPI’s 75-year legacy — and reflects our focus on defending the future of media freedom,” he said, adding that the updated branding will help IPI engage broader audiences, amplify its advocacy work, and strengthen its visibility in an increasingly complex digital environment.
The redesigned website introduces a new tagging system enabling users to search a broad repository of IPI content by press freedom topic and focus area — including media capture, media innovation, and climate journalism. The feature runs alongside an ongoing project to digitise IPI’s historical archive, part of the organisation’s broader effort to make press freedom knowledge more publicly accessible.
The rebrand was developed over nearly a year through a collaborative internal process. Visual design was led by Studio STOKI, with web development handled by Žarko Jović. IPI credited both partners for their creativity and commitment in translating the organisation’s values into a cohesive identity.
IPI’s editorial and advocacy mission remains unchanged: to defend press freedom and support independent journalism in service of the free flow of news.
