FBN Holdings Plc has officially rebranded as First HoldCo Plc (FirstHoldCo), a transformation aimed at unifying its subsidiaries and strengthening its legacy.
The transition, approved at the company’s 12th Annual General Meeting on November 14, 2024, was confirmed in a disclosure to the Nigerian Exchange (NGX) on February 13, 2025, signed by Secretary Adewale L.O. Arogundade.
According to the company, the new identity reflects a forward-looking vision while maintaining its reputation for trust, resilience, and innovation. The flagship subsidiary will retain the First Bank Nigeria Limited name, while other divisions in asset management, capital markets, securities, trusteeship, and insurance brokerage will adopt new, unified branding.
Group Managing Director Wale Oyedeji described the transition as a defining moment that will enhance operational synergy, improve brand clarity, and strengthen FirstHoldCo’s leadership in Africa and beyond. He emphasized the company’s commitment to delivering world-class financial solutions and leveraging global market opportunities.
Following regulatory approvals, the new name will be implemented across all subsidiaries as FirstHoldCo continues its evolution as one of Africa’s leading financial services groups.
