Nigerian entrepreneur, Luciana Ojeniyi, has unveiled Luciana Womenswear, an AI-powered virtual try-on platform designed to transform the online fashion shopping experience by allowing customers to see how outfits may look on them before making a purchase.
The innovation, described by Ojeniyi as Nigeria’s first AI-powered Virtual Try-On experience for women’s fashion, aims to address one of the biggest challenges associated with online shopping—the uncertainty of buying clothes without physically trying them on.
The technology enables shoppers to upload a photograph from a mobile phone or computer and, within moments, receive an AI-generated visualisation showing how a selected outfit could appear on them. The feature is available directly on eligible product pages, eliminating the need to download a separate application.
Speaking on the launch, Ojeniyi said the platform was developed after observing that many online shoppers abandon their purchases because they are unable to accurately imagine how garments would fit or complement their appearance.
According to her, the AI-powered solution is designed to remove uncertainty from the buying process, helping customers make more confident purchasing decisions while reducing hesitation associated with online fashion shopping.
She noted that the vision behind the innovation is to ensure Nigerian consumers enjoy the same level of digital shopping experience available on leading international fashion platforms.
Ojeniyi said local consumers are increasingly sophisticated and deserve access to cutting-edge retail technologies that improve convenience, confidence and customer satisfaction.
Beyond introducing new technology, she explained that Luciana Womenswear is built around the values of confidence, authenticity and personal expression, principles that are reflected both in the design of its Radiance Collection of dresses and separates and in the digital shopping experience offered to customers.
According to her, fashion should go beyond appearance by empowering women to embrace their identity and express themselves with confidence.
“Our mission is for fashion not to just change how women look but to remind them of who they already are,” she said.
Artificial intelligence is increasingly reshaping the global fashion industry, with virtual try-on technology becoming a key tool for retailers seeking to improve customer experience, reduce product returns and boost online sales. By allowing shoppers to visualise clothing before purchase, AI-powered fitting solutions help bridge the gap between physical and digital retail, a trend that is gradually gaining traction in Nigeria’s growing e-commerce and fashion sectors.
